2023 Action Plan Goals

The N.C. Falls Prevention Coalition Strategic Action Plan is designed to reduce the number of injuries and deaths due to falls among older adults and adults at risk for falling in North Carolina over the next five years.

2023 Action Plan Goals/Priority Areas

100 County and Partnership Project:

  1. Connecting with County Partners and Champions: Connecting limited falls prevention resource counties with new partners and identifying falls prevention champions to conduct outreach to and engagement within their focus areas.
  2. Engaging the Public: Conducting listening sessions to engage communities to increase awareness, inform advocacy, and develop resources.
  3. Bi-directional Communication Across the Continuum of Care: Conducting a focus group with researchers and practitioners to determine the most effective channels to increase bi-directional communication/collaboration; holding focus groups with providers across the state through regional coalitions for input on education materials


  1. Core Competency Training/Modules: Identifying avenues for incorporating falls prevention into core competency training; incorporating the SRPF framework to promote the integration of falls prevention into core competency training(s).
  2. Falls Prevention Resource Hub: Recommending top access points to use for a statewide resource hub and house all information and educational materials in a statewide accessible resource hub.
  3. Social Marketing Campaign: Analyzing existing social marketing campaigns specifically targeting older adults and examining lessons learned; compiling research on effective messaging and social marketing campaigns for falls prevention and identify best practices; convening an advisory group with a range of partners to collaborate in the development and dissemination of the social marketing campaign

Promoting Effective Referral Pathways to Evidence-Based Falls Prevention Programs:

Continuing momentum built on learning about how clinicians make referrals to community evidence-based falls prevention programs and how community-based organizations receive these referrals, and improving referrals to support patients and community members (See Rx for Fall Page)