Strategic Goal #3

Increase public awareness and educational efforts regarding falls as an urgent public health issue and statewide advocacy for policies and systems that support falls prevention initiatives.

Objectives for Goal #3

  • 3A1: By the end of 2021, identify what data are collected, who is gatekeeper/collector of data, how frequently data is updated (i.e. when/where fall happens/trauma).
  • 3A2: By the end of 2022 and annually thereafter, conduct inclusive community listening sessions by using varied communication channels to engage communities to participate in the problem of falls in their communities.
  • 3A3: By the end of 2022, educate agencies about the value of reporting and sharing available evidence-based falls prevention programs (EBFPP).
  • 3A4: By the end of 2022, utilize state falls injury data to identify counties in need of additional falls prevention efforts and/or classes in high-risk areas of the state (1D).
  • 3A5: By the end of 2025, advocate for inclusion of falls data in existing data collection and assistance with analysis.
  • 3B1: By the end of 2021, create consistent messaging to be included/evaluated across provider and public materials.
  • 3B2: By the end of 2021, identify and inventory existing public awareness and education best practices toolkits.
  • 3B3: By the end of 2021, review toolkits for consistent messaging across provider and public materials.
  • 3B4: By the end of 2021, determine top 2-3 high risk and/or underserved populations based on data.
  • 3B5: By the end of 2022, utilize listening sessions from 3A2 and various public stakeholders across the state for input on public awareness and education materials.
  • 3B6: By the end of 2022, incorporate Shared Risk and Protective Factor (SRPF) language and partners into toolkits, both existing and new.
  • 3B7: By the end of 2022, use data to identify and develop new materials/toolkits needed and modify existing toolkits for specific needs and settings to contribute to public awareness and education.



  • 3C1: By the end of June 2021 and annually thereafter, inventory and update all information on coalition website:
  • 3C2: By the end of 2022, identify and inventory existing platforms and information access points (NCCARE 360, NC 211,, etc.).
  • 3C3: By the end of 2025, house all information and educational materials (2B) in a statewide accessible resource hub and on multiple accessible platforms as inventoried above.
  • 3C4: By the end of 2025, educate the general public (older adults, caregivers, senior centers, those at risk for falling, etc.) through regional falls coalitions, the aging network, and other access points, e.g., doctors’ offices, about how to access information and educational materials (including steps they can take to prevent falls (i.e. evidence-based fall prevention programs.).
  • 3D1: By the end of 2021, recognize existing FPAW activities and programs.
  • 3D2: By the end of 2022, identify new potential FPAW partners to help connect with the community.
  • 3D3: By the end of 2023, identify and develop FPAW marketing messaging for multimedia education campaign.
  • 3D4: By the end of 2024, develop and secure new sponsorships to support FPAW publicity efforts.
  • 3E1: By the end of 2022, convene an advisory group with a range of partners (e.g. health care, private industry, home improvement, construction, Area Agencies on Aging, community centers, EMS responders, social media, caregivers, grandchildren, genealogists, nursing homes, hospitals, YMCA/YWCAs, fitness centers, transportation providers) to collaborate in the development and dissemination of the social marketing campaign.
  • 3E2: By the end of 2022, leverage academic health science programs to compile existing research conducted around falls prevention and effective messaging through the community of practice (1A).
  • 3E3: By the end of 2023, analyze applicable social marketing campaigns specifically targeting older adults and examine lessons learned.
  • 3E4: By the end of 2024, identify spokespersons and champions to promote the campaign through identified distribution channels.
  • 3E5: By the end of 2025, challenge the NC academic community to create an electronic Falls Prevention Quarterly or Biannual Newsletter that summarizes the most recent research on falls prevention efforts.
  • 3E6: By the end of 2025, secure sponsorships to develop and disseminate the social marketing campaign, based on guidance from the advisory group.
  • 3F1: By the end of 2024, develop a mechanism within the coalition (advocacy page or listserv forum) to promote the work that NCFPC partners are doing around advocacy.
  • 3F2: By the end of 2024, update/enhance the resource page on the NC Falls coalition website for advocacy. Resources can include falls coalition members who are actively engaged in advocacy activities that members of coalition can contact, advocacy action announcements and alerts, legislative action/agenda information, letters of support from coalition, etc.
  • 3F3: By the end of 2025, develop relationships with advocacy groups and professional associations (i.e. NCIOM) that will work to educate legislators on issues related to FP reimbursement, ROI/Cost-savings/outcomes.
  • 3F4: By the end of 2025, continue to support state and federal activities that affect coverage and services for older adults,

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