Strategic Goal #3

Increase public awareness efforts and statewide advocacy for policies and systems. 

Objectives for Goal #3

  • 3A1: By the end of 2022, identify what data are collected, who is gatekeeper/collector of data, how frequently data is updated (i.e., when/where fall happens/trauma).
  • 3A2: By the end of 2022, based on data collected in 3A1, determine top populations and counties at higher risk of falls and/or who are underserved.
  • 3A3: By the end of 2023, based on top populations identified in 3A2, conduct listening sessions to engage communities to increase awareness, inform advocacy, and  develop resources.
    • 3A3.1 Prioritize populations to include in the listening sessions.
    • 3A3.2 Identify champions in these populations/communities to help with  the recruitment process
    • 3A3.3 Create an internal timeline and communication guidelines (i.e. recruitment survey/flyers, questions (see 3C2), format of community conversation, location, consent, interpreters etc.)
    • 3A3.4 Transcribe and analyze qualitative data.
    • 3A3.5 Make recommendations for public awareness, advocacy efforts, and future listening sessions based on analysis.
  • 3A4: By the end of 2025, synthesize the data collected to inform/educate the public and decision-makers.
  • 3B1: By the end of 2021, create consistent messaging to be included/evaluated across provider and public materials. 
  • 3B2: By the end of 2022, identify and inventory existing public awareness and education evidence-informed/best practice materials.
    • 3B2.1  Review public materials using the guiding principles checklist
    • 3B2.2 Create and disseminate a public awareness materials list 
  • 3B3: By the end of 2023, based on populations identified in 3A3, engage regional coalitions in identifying champions and co-leading the listening sessions.
  • 3B4: By the end of 2023, incorporate Shared Risk and Protective Factor (SRPF) Framework  into new materials developed and use it to add context into existing materials.
  • 3B5: By the end of 2023, use data from 3A3 to identify, develop, and modify materials needed for specific needs and settings to contribute to public awareness and education. 
  • 3C1: By the end of 2021, and annually thereafter, inventory and recommend updates every 4th quarter for information on coalition website:
  • 3C2: By the end of 2022, identify and inventory existing platforms and information access points for the general public (NCCARE 360, NC 211,, etc.)
    • 3C2.1 Create questions for listening sessions in 3A3 about how older adults access information.
  • 3C3: By the end of 2023, recommend top access points to use for a statewide resource hub based on inventory and listening sessions (see 3A3)
  • 3C4: By the end of 2024, house all information and educational materials (3B2) in a statewide accessible resource hub and multiple platforms as inventoried above.
  • 3C5: By the end of 2025, educate the general public through regional falls coalitions, the aging network, and other access points, e.g., doctors’ offices, about how to access information and educational materials.
  • 3D1: By the end of 2021, and annually thereafter, recognize existing FPAW activities and programs.
  • 3D2: By the end of 2022, identify new potential FPAW partners to help connect with the community.
  • 3D3: By the end of 2023, identify and develop FPAW marketing messaging that can be used across cross multiple channels (See 3E2)
  • 3D4: By the end of 2024, develop and secure at least one new sponsorship to support FPAW publicity efforts.
  • 3E1: By the end of 2023, convene an advisory group with a range of partners to collaborate in the development and dissemination of the social marketing campaign. 
  • 3E2: By the end of 2023, compile research on effective messaging and social marketing campaigns for FP and identify best practices.
  • 3E3: By the end of 2023, analyze existing social marketing campaigns specifically targeting older adults and examine lessons learned. 
  • 3E4: By the end of 2024, identify spokespersons and champions to promote the campaign through identified distribution channels.
  • 3E5: By the end of 2025, through identified spokespersons in 3E4, secure sponsorships to develop and disseminate the social marketing campaign, based on guidance from the advisory group (See 3D4)
  • 3F1: By the end of 2023, educate the aging network about the value of reporting and sharing data about availability and participation in evidence-based falls prevention programs (EBFPP) and participant outcomes.
  • 3F2: By the end of 2024, develop a mechanism within the coalition to promote the work that NCFPC partners are doing around advocacy.
  • 3F3: By the end of 2024, update/enhance the resource page on the NC Falls coalition website for advocacy.
  • 3F4: By the end of 2024, continue to develop relationships with advocacy groups and professional associations (i.e. NCIOM) to identify priority issues related to FP (e.g., reimbursement, ROI/cost-savings/outcomes.)
  • 3F5: By the end of 2025, based on issues identified in 3F4, support state and federal activities that affect coverage and services for older adults (e.g., advocacy action alerts.)
  • 3F6: By the end of 2025, based on 3A1, advocate for the inclusion of falls in existing data collection.

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