Increase public awareness efforts and statewide advocacy for policies and systems.
Objectives for Goal #3
3A: By the end of 2025, gather and analyze NC data about falls prevention from multiple sources annually to inform public awareness and advocacy efforts.
- 3A1: By the end of 2022, identify what data are collected, who is gatekeeper/collector of data, how frequently data is updated (i.e., when/where fall happens/trauma).
- 3A2: By the end of 2022, based on data collected in 3A1, determine top populations and counties at higher risk of falls and/or who are underserved.
- 3A3: By the end of 2023, based on top populations identified in 3A2, conduct listening sessions to engage communities to increase awareness, inform advocacy, and develop resources.
- 3A3.1 Prioritize populations to include in the listening sessions.
- 3A3.2 Identify champions in these populations/communities to help with the recruitment process
- 3A3.3 Create an internal timeline and communication guidelines (i.e. recruitment survey/flyers, questions (see 3C2), format of community conversation, location, consent, interpreters etc.)
- 3A3.4 Transcribe and analyze qualitative data.
- 3A3.5 Make recommendations for public awareness, advocacy efforts, and future listening sessions based on analysis.
- 3A4: By the end of 2025, synthesize the data collected to inform/educate the public and decision-makers.
3B: By the end of 2023, leverage regional coalitions to ensure that consistent and quality falls prevention information and resources are available for the general public (older adults, caregivers, senior centers, those at risk for falling, etc.).
- 3B1: By the end of 2021, create consistent messaging to be included/evaluated across provider and public materials.
- 3B2: By the end of 2022, identify and inventory existing public awareness and education evidence-informed/best practice materials.
- 3B2.1 Review public materials using the guiding principles checklist
- 3B2.2 Create and disseminate a public awareness materials list
- 3B3: By the end of 2023, based on populations identified in 3A3, engage regional coalitions in identifying champions and co-leading the listening sessions.
- 3B4: By the end of 2023, incorporate Shared Risk and Protective Factor (SRPF) Framework into new materials developed and use it to add context into existing materials.
- 3B5: By the end of 2023, use data from 3A3 to identify, develop, and modify materials needed for specific needs and settings to contribute to public awareness and education.
3C: By the end of 2025, increase access to and awareness of falls prevention materials for the general public.
- 3C1: By the end of 2021, and annually thereafter, inventory and recommend updates every 4th quarter for information on coalition website: ncfallsprevention.org
- 3C2: By the end of 2022, identify and inventory existing platforms and information access points for the general public (NCCARE 360, NC 211, ncfallsprevention.org, etc.)
- 3C2.1 Create questions for listening sessions in 3A3 about how older adults access information.
- 3C3: By the end of 2023, recommend top access points to use for a statewide resource hub based on inventory and listening sessions (see 3A3)
- 3C4: By the end of 2024, house all information and educational materials (3B2) in a statewide accessible resource hub and multiple platforms as inventoried above.
- 3C5: By the end of 2025, educate the general public through regional falls coalitions, the aging network, and other access points, e.g., doctors’ offices, about how to access information and educational materials.
3D: By the end of 2024, promote and publicize Falls Prevention Awareness Week (FPAW) to the general public through multiple channels.
- 3D1: By the end of 2021, and annually thereafter, recognize existing FPAW activities and programs.
- 3D2: By the end of 2022, identify new potential FPAW partners to help connect with the community.
- 3D3: By the end of 2023, identify and develop FPAW marketing messaging that can be used across cross multiple channels (See 3E2)
- 3D4: By the end of 2024, develop and secure at least one new sponsorship to support FPAW publicity efforts.
3E: By the end of 2025, develop a research-based social marketing campaign that will promote healthy aging and falls prevention using consistent messaging.
- 3E1: By the end of 2023, convene an advisory group with a range of partners to collaborate in the development and dissemination of the social marketing campaign.
- 3E2: By the end of 2023, compile research on effective messaging and social marketing campaigns for FP and identify best practices.
- 3E3: By the end of 2023, analyze existing social marketing campaigns specifically targeting older adults and examine lessons learned.
- 3E4: By the end of 2024, identify spokespersons and champions to promote the campaign through identified distribution channels.
- 3E5: By the end of 2025, through identified spokespersons in 3E4, secure sponsorships to develop and disseminate the social marketing campaign, based on guidance from the advisory group (See 3D4)
3F: By the end of 2025, create opportunities for the NCFPC to serve as a resource hub for falls prevention advocacy.
- 3F1: By the end of 2023, educate the aging network about the value of reporting and sharing data about availability and participation in evidence-based falls prevention programs (EBFPP) and participant outcomes.
- 3F2: By the end of 2024, develop a mechanism within the coalition to promote the work that NCFPC partners are doing around advocacy.
- 3F3: By the end of 2024, update/enhance the resource page on the NC Falls coalition website for advocacy.
- 3F4: By the end of 2024, continue to develop relationships with advocacy groups and professional associations (i.e. NCIOM) to identify priority issues related to FP (e.g., reimbursement, ROI/cost-savings/outcomes.)
- 3F5: By the end of 2025, based on issues identified in 3F4, support state and federal activities that affect coverage and services for older adults (e.g., advocacy action alerts.)
- 3F6: By the end of 2025, based on 3A1, advocate for the inclusion of falls in existing data collection.